What's Included

Everything in your $397/month Foundation plan. No hidden fees. No surprise charges.

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Included in $397/mo

Contractor Website

A fast, mobile-first website built specifically for contractors. Not a generic template — a site designed to rank in local search and convert visitors into booked calls.

  • 10-15 pages depending on your project needs
  • Mobile-optimized & fast loading (<3s)
  • Local SEO structure (schema, meta tags, GMB integration)
  • Lead capture forms with auto-text triggers
  • Real project photos (not stock images)
  • Monthly content updates included
Trueline contractor website preview showing professional layout
Included in $397/mo

Speed-to-Lead Texts

When a lead fills out your form or calls your number, they get an instant text reply. While your competitors are still checking voicemail, you've already started the conversation.

  • Instant auto-reply within 60 seconds
  • Smart screening questions (budget, timeline, service type)
  • Missed call text-back
  • After-hours auto-response
  • Personalized with your business name
  • Built on our platform — no third-party branding
Animated phone mockup showing an instant auto-reply text conversation with a lead
Included in $397/mo

Review Funnel

Most contractors have 3 reviews and wonder why they don't show up on Google. We handle the follow-up — so every happy customer becomes a 5-star review without you chasing them down.

  • Review + referral form — fill it out after a job, we handle the rest
  • Direct link to your Google Business Profile
  • Negative review detour (sends unhappy customers to you first)
  • Review monitoring dashboard
  • Monthly review growth report
  • Customizable message templates
Animated phone mockup showing a review request text followed by a referral ask after a customer leaves a 5-star review
Included in $397/mo

CRM & Sales Pipeline

Stop guessing where your leads are. Your dashboard tracks every lead from first contact through follow-up — so you know exactly what's working.

  • Whitelabeled dashboard with your branding
  • Pipeline stages: New Lead and Contacted
  • Automated follow-up sequences
  • Lead source tracking (organic, referral, direct)
  • Appointment scheduling integration
  • Monthly pipeline report
Included in $397/mo

One-Click Marketing Campaigns

Launch professional email and SMS campaigns to your customer list with a single click. No design skills needed. No extra software. Just pre-built campaigns that drive repeat business and referrals.

  • Pre-built seasonal campaigns (spring cleanup, holiday specials, etc.)
  • One-click launch to your entire customer list
  • Email + SMS combo campaigns
  • Referral request campaigns
  • Win-back campaigns for past customers
  • Performance tracking and open-rate reports
Ready to Scale?

Paid Ads Upgrade

Once your foundation is solid, we can layer on targeted paid campaigns to flood your pipeline with qualified leads.

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Google Local Service Ads

Pay-per-lead ads that put you at the top of local search results.

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Facebook & Instagram Ads

Targeted campaigns to homeowners in your service area.

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Retargeting Campaigns

Bring back website visitors who didn't convert the first time.

Discuss Upgrade Options

Still Just $397/Month

Everything above is included. No setup fees. No long-term contracts. Cancel anytime.

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